Contoh Jurnal Berkaitan Campuran Pemasaran Pdf

Contoh Jurnal Berkaitan Campuran Pemasaran Pdf

ABSTRACT
Background: Complexity of hospital marketing strategy that has been applied by PKU Muhammadiyah Yogyakarta hospital, especially to promote Laparoscopy Product. Marketing strategy of the segmentation, targeting and positioning. The aim of the research to analyze marketing strategy of PKU Muhammadiyah Yogyakarta to promote Laparoscopy product. Method: This was descriptive research using qualitative method. The subject was the director of public and financing, the chief of marketing, and the patient of Laparsocopy user. Data from the resources person was analyses carefully. Result: Strategy analyses used marketing analyzes, product analyzes, and competitor analyzes. Laparoscopy marketing segmentation was the middle and lower social class of the patient. No distinct market targeting yet marketing segmentation has been applying, it’s caused marketing not effective yet. The position of Laparoscopy product based on the seven based variables were: attribute positioning, benefit positioning, application positioning, user positioning, competitor positioning, product category positioning, and quality / price positioning. Conclusion: Laparoscopy marketing in PKU Muhammadiyah Yogyakarta has been effective insight of the patient who have been using the Laparoscopy product. However, improving better services that Laparoscopy product is capable of becoming a product positioning. The Laparoscopy product hoped capable to compete with the other competitors. Keywords: Strategy analyses, segmentation, target marketing, positoning product.

  1. ANALISIS STRATEGI PEMASARAN PRODUK LAPAROSCOPY DI RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA
  2. ANALISIS STRATEGI PEMASARAN PELAYANAN SKIN MEDICAL CENTER DI RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTA
  3. ANALISA KUALITAS LAYANAN SEBAGAI PENGUKUR LOYALITAS PELANGGAN HOTEL MAJAPAHIT SURABAYA DENGAN PEMASARAN RELASIONAL SEBAGAI VARIABEL INTERVENING
  4. Analisis Citra Perawat Dalam Konteks Pemasaran Keperawatan Berdasarkan karakteristik Klien Di RSUD
  5. Pengaruh Faktor Individual Wisatawan dan Kinerja Bauran Pemasaran terhadap Nilai Jasa Pariwisata Alam (The Effect of Individual Tourist and the Mixed Marketing to Services Value on Nature-Based Tourism Services)
  6. Peningkatan Aktivitas Dan Hasil Belajar Mata Diklat Produktif Pemasaran Dengan Menggunakan Metode Inkuiri
  7. PENINGKATAN HASIL BELAJAR MATEMATIKA DALAM MENENTUKAN NILAI OPTIMUM DENGAN METODE COOPERATIVE LEARNING PADA SISWA PROGRAM KEAHLIAN PEMASARAN SMK N 2 TEMANGGUNG
  8. SISTEM INFORMASI PEMASARAN BARANG SKATEBOARDING PADA DISTRO SKY WARD SALATIGA BERBASIS WEB
  9. SISTEM INFORMASI PEMASARAN PADA NAGATOMI BABY N TOYS SEMARANG BERBASIS WEB
  10. SISTEM INFORMASI PEMASARAN KERAMIK PADA PT. WIRA KEMENANGAN KERAMINDO SEMARANG BERBASIS WEB

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