Artikel Jurnal Pemasaran Pdf

Artikel Jurnal Pemasaran Pdf

ABSTRACT

The fishery sector in Indonesia can serve as a source for national economic growth. Currently the fish supply in Indonesia comes from aquaculture fishery (FAO, 2005). The success of fishery aquaculture production is strongly influenced by the availability of fish feed. PD Waringin is a local fish feed producer located inBandung which is experiencing problems in marketing. This research was conducted to propose alternative marketing strategy on PD Waringin. The data obtained are obtained through interviews to the owner and distributed questionnaires to consumers. The data obtained is then analyzed using EFE and IFE matrices to find out the current external and internal position of the firm. Then proceed with SWOT analysis to obtain alternative strategies based on the result of adjustment between internal strengths and weaknesses with external opportunities and threats. The results of the company’s analysis show that PD Waringin is in a strong external and external position but still needs improvement. Based on the results of SWOT analysis, it is known that PD Waringin needs to develop product, optimize sales growth by extending distribution network and create new promotion strategy besides word of mouth to attract new consumer for example by selling online.

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  1. Strategi Pemasaran Korporat
  2. MANAJEMEN KEYWORD: STRATEGI PEMASARAN ONLINE MENGGUNAKAN SEARCH ENGINE
  3. Analisa Harga dan Pemasaran untuk Meningkatkan Profitabilitas UKM Kerajinan Kulit dengan Sistem Dinamik (Studi Kasus: Dwi Jaya Abadi Tanggulangin Sidoarjo
  4. Manajemen Risiko Pada Pemasaran Kartu Seluler
  5. PENGARUH BAURAN PEMASARAN TERHADAP LOYATITAS KONSUMEN PADA PASAR TRADISIONAL DI KOTA SURAKARTA
  6. PENGARUH KUALITAS PELAYANAN DAN BAURAN PEMASARAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Pada KSU SYARIAH AN NUR Tawangsari Sukoharjo)
  7. SISTEM SHARE PRODUCTION SEBAGAI ALTERNATIF PEMASARAN JASA KONSTRUKSI DI ERA GLOBAL
  8. Strategi Bauran Pemasaran Untuk Meningkatkan Nilai Penjualan
  9. Komunikasi Brand Dalam Pemasaran Era Ekonomi Citra
  10. ANALISIS PEMASARAN KEMIRI RAKYAT DI DESA PERBULAN, KECAMATAN LAUBALENG, KABUPATEN KARO (Marketing Analysis of Private Candlenut in Perbulan Village, Laubaleng Subdistrict, Karo District)

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