Artikel Jurnal Pemasaran Barang Pdf

Artikel Jurnal Pemasaran Barang Pdf

ABSTRACT

The growth of Small and Medium Industry (IKM) to date is increasing, based on data from the Ministry of Industry (2004) stated that the number of SMEs in 2002 was 2.55 million business units and in 2003 increased to 3 million business units. Means there has been a growth rate of SMEs by 15% per year. So this shows the high competition that occurs among the IKM. The ability of SMEs in the competition in the industrial world can not be separated from the ability to apply the marketing strategy used. Marketing strategy is one of the keys to the success of IKM in increasing the number of sales of its products. Based on data from the Ministry of Industry (2004) it is known that IKM textile finished goods has the highest export growth rate, which is 23.49% per year. This indicates that the IKM of textile finished goods products is a potential industry to continue to be maintained its survival. However, the problem of IKM of textile finished goods is the weakness of the existence of the industry. Some emerging industries do not have long business life cycle, one of the factors causing is the incapability of IKM in increasing sales because of weak marketing strategy. Based on the above, then research on modeling marketing strategy for IKM is very important to do. This research aims to determine the policy of marketing strategy of finished goods product of Small Medium Industry in Bogor City based on dynamic system simulation approach which is assisted by Power Simulation software. Data processing is done by mapping the position of IKM by using BCG (Boston Consulting Group) matrix approach where IKM position as research object will be mapped into the position of Star, Dogs). Previously, IKM companies will be determined priority as a company that will be the object of research by using approach Fuzzy Analytical Hierarchy Process (AHP) Then do the formulation of marketing strategies in accordance with industry position can be determined by using Marketing Mix strategy developed by Phillip Kotler. Having determined each marketing mix strategy formulation, the next step is to model the marketing strategy using dynamic system simulations developed by Forrester, and some references taken from business dynamic by John  F. Sterman, and make some marketing policy alternative policies. Then the selection of the best marketing strategy policy, with predefined criteria. Keywords: SMEs, finished textile products, AHP fuzzy, marketing strategies, policy scenarios, simulations

  1. PEMODELAN STRATEGI PEMASARAN PRODUK BARANG JADI TEKSTIL BERDASARKAN PENDEKATAN SIMULASI SISTEM DINAMIK PADA INDUSTRI KECIL MENENGAH DI KOTA BOGOR
  2. Analisis Alur ProdAnalisis Alur Produk Terhadap Tingkat Pendistribusian Barang Internal Untuk Mendukung Kegiatan Pemasaran
  3. STRATEGI PEMASARAN BARANG DAN JASA PERUSAHAAN MELALUI MEDIA IKLAN
  4. PENGARUH KEPERCAYAAN PADA PERUSAHAAN TERHADAP BEHAVIORAL LOYALTY MELALUI KOMITMEN PEMASARAN RELASIONAL KLIEN JASA TRANSPORTASI BARANG PT. PELNI CABANG SURABAYA
  5. Perancangan Aplikasi Pengadaan Barang Pada PT Pupuk Sriwidjaja (Persero) Kantor Pemasaran PUSRI Daerah Lampung
  6. USULAN STRATEGI PEMASARAN JASA PENGIRIMAN BARANG DI PT X BERDASARKAN PREFERENSI DAN PERSEPSI KONSUMEN DENGAN MENGGUNAKAN METODE MULTIDIMENSIONAL SCALING
  7. ANALISA NEGOSIASI ANTARAGEN DALAM SIMULASI TRANSAKSI JUAL-BELI BARANG ELEKTRONIK MENGGUNAKAN CIAGENT FRAMEWORK
  8. Pengembangan Sistem Informasi Pembelian Barang (Studi Kasus: PT. Tiara Royale pada Departemen Purchasing and Store Order)
  9. APLIKASI PERENCANAAN PEMBELIAN BARANG PADA PERUSAHAAN MANGGALA MOTOR DENGAN MENGGUNAKAN METODE ARIMA
  10. PEMODELAN INVENTORY DENGAN DUA GUDANG PENYIMPANAN UNTUK BARANG YANG MENGALAMI PENYUSUTAN DENGAN BACKLOG SHORTAGE SEBAGIAN DAN LEAD TIME FUZZY

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