Artikel Jurnal Manajemen Pemasaran iklan Pdf

Artikel Jurnal Manajemen Pemasaran Iklan Pdf

ABSTRACT

The presence of private investment is increasingly important, both as a point of economic growth and as a tool to increase employment opportunities and eliminate poverty. In relation to efforts to attract investors, there are many regions that have good planning, both in terms of regional spatial planning and institutional investment licensing services and provide various incentives to attract investors, but have not been able to make it happen. This is indicated by the still low interest in private investment in the region. Starting from these conditions, it is necessary for the regions to apply the concept of regional marketing (marketing places), namely efforts to communicate or promote regional potential to investors. Central Java, specifically the BPMD already has a media to show the profile of the region related to investment which can be accessed at www.central-java.com. But it seems that this internet-based media is not sufficient to be used as the main media to invite investors into Central Java. In this regard, this study will look more closely at investor / prospective investor perceptions of the use of the www.cental-java.com site as a regional marketing advertising strategy using the adoption process and AIDA, identifying gaps between investor expectations of the www.central-java web. com with the real conditions and making an alternative design www.central-java.com by considering the needs of investors. By using the laboratory experiment method of regional marketing advertising to find out the investor / prospective investor decision-making process in investing based on the AIDA concept, in this study it was identified that the adoption of a website as an information media related to investment tends to arrive at the stage of trying to consider trying and trying to believe the use of the web as a medium of information, there is a negative gap between expectations and actually for various investment information. In addition, laboratory experiments found that: Information on how to submit new investments, information about incentives provided to support investment and information about investment promotion programs is needed by investors, Language and Regency / city icons are interesting icons to be seen further even clicked, Investment opportunities are the most accessed information and opened the first time after clicking on the language icon. In the icon of investing in Central Java, the most interesting thing to open in succession is information on the benefits of investing in Central Java, the advantages of Central Java and the trade route. what is seen primarily is in the fields of infrastructure, tourism and agribusiness. In the icon of investment services, investment information and investment services are the most interesting information. There is a tendency to click on the Icon About Us, News, Interaction and Regency / City

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