Artikel Jurnal Keperawatan Komunitas 2017 Pdf

Artikel Jurnal Keperawatan Komunitas 2017 Pdf

ABSTRACT

The dread of Internet growth greatly affects the development of virtual communities. The rapid growth of virtual communities is a business opportunity for companies to expand their marketing. Marketing done online through the internet media is often called the concept of e-marketing.E-marketing will be very efficient and effective when done on a large and established virtual community. This study was conducted to see how the influence of virtual community on purchasing decisions for its members. The virtual community that is taken is Forum Jual Beli Kaskus (www.kaskus.us). The research method used three independent variables: Perceived Benefit, a Senses of Belonging, Emotional Trust, and one dependent variable, namely Intention to Adopt as Decision Aid. The hypothesis was tested using correlation analysis and regression analysis. The conclusion that can be drawn from this research is virtual community has relationship and influence purchasing decision for its member.

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