Artikel Halaman Untuk Mencari Jurnal Pdf

Artikel Halaman Untuk Mencari Jurnal Pdf

ABSTRACT

Based on the preliminary survey it was found that the use of press release information by journalists varied
(2% -100%). Public Relations (Public Relation / PR) establish closeness with journalists to maximize the distribution of information, but journalists are bound by a code of conduct governing their work. This research wants to answer what strategy can be done PR to maximize information publication without violating the rules.
Based on testing of the implementation of Planned Behavior theory by Icek Ajzen found that, attitudes toward the quality of press releases strongly influence the intentions of the use of press releases, and ultimately influence the behavior of the use of press releases. To maximize publicity, PR is required to see the quality of press releases from a journalist’s perspective.

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